When the owner of GSF Auto Concept approached me, he was looking for a rebrand. He had been in the auto service industry for a couple of years and wanted a fresh look for his logo with a new color scheme. We discussed his needs and customer base and decided to go for a professional and approachable brand.

For the logo, I went for a clean look using bold typography with an emphasis on the contrast of the color scheme. For this project, I worked on the visual identity, as well as social media and printed materials.