Kinderili — Orașul Kinderilor
Kinderili is an indoor playground that was designed as a miniature city for children. The Kinder City features a farmer’s market, veterinary clinic, auto service, and others, where kids can take on roles and experience real-life jobs through play. When Kinderili’s founder approached me, she had a clear vision and was seeking someone to bring it to life.
Throughout the project, I collaborated closely with her to ensure the brand reflected that vision. I created the logo using a playful typography with bright colors that show the youthful and cheerful spirit of the brand. I worked on building Kinderili’s visual identity, web presence, and social strategy, as well as designed the outside facade of the playground.
Company
Kinderili
Year
2023
Role
Logo Design
Visual Identity
Illustration
Web Design
Social Media Strategy
Passion, dedication, and professionalism. These are just a few words I would use to describe Diana! Our collaboration was excellent throughout the project. She was always prompt and innovative and managed to turn my vision into reality. From the beginning, I was sure I wanted to work with Diana to create the Kinderili brand, and I am beyond happy with how well everything turned out! She created for us a unique brand that is defined by cheerfulness, friendship, fun, and imagination. Kinderili, or as we like to call it, the Kinder City, has easily become a place loved by kids and families all over.
– Elena Matei –
Founder of Kinderili
Web Presence
With the visual identity and brand established, I worked on the web presence for kinderili.ro. The website features six pages, presenting the playground concept, photo and video gallery, services, methods of contact, and more.
Credits
Photography: Ștefan Dobre; Ana Maria Vasilache