I’m a Brand and Content Lead at PTC in the education department and a part-time freelance designer. Over the years, I’ve explored a range of creative fields including graphic design, web design, photography, drawing, and illustration. Although I studied International Business and Economics at the Bucharest University of Economic Studies, my career path has taken me toward more creative roles.

In recent years, I’ve focused on branding projects for startups and small businesses. Being part of building a brand’s identity, shaping its personality, and collaborating closely with founders and owners has been incredibly rewarding. I’m passionate about finding beauty in everything around me and love the opportunity to help brands express their unique story and character.