Cloud-Native CAD for the Modern Classroom
Onshape is part of PTC’s software portfolio. It is a professional-grade, cloud-native CAD platform that students and educators can access on any device, anywhere, anytime. Since 2020, as a Brand and Content Lead at PTC, I have been working on establishing Onshape as a professional and easy-to-use CAD software in the educational market.
I closely collaborated with my team to develop marketing strategies and branding objectives, and oversee the creation of marketing materials. I have conceptualized and created assets for events, social media, web, and print while always aiming to appeal to our audience in a lively and professional way.
Company
PTC, Onshape
Year
2020 — present
Role
Strategy
Graphic Design
Visual Identity
Art Direction
Social Brand
Logo Design
Social Presence
Together with my team, we worked on building a social brand for Onshape, catering to students and K12 and higher education teachers. I conceptualized materials showcasing Onshape’s key-differentiating features and developed value-added content for social media platforms like LinkedIn, Instagram, YouTube, and more.
Branding for Apps and Events
In my role at PTC, I had opportunities to create the branding and visual identity for events and apps. The CAD Challenges app and Onshape Design Competition’22 are two examples I highlighted below. For both instances, I created a logo and branded materials for advertising.
